An established and successful distributor of Eastern European wines, Copestick Murray has long been extolling the virtues of these beautiful and interesting varietals. Using its expertise in brand building and its knowledge and understanding of Eastern European wines, Copestick Murray has developed a new and exciting range under the new Talisman brand to reinvigorate the sector. The new Talisman range promises a contemporary and exciting approach to generate more mainstream interest and demand.

The UK’s largest wine retailer, Tesco, will be launching Talisman Bikaver nationally from 19th June. Over the last 18 months, Tesco has continued to develop its wine range to offer customers a great selection of interesting and quality of wines. Bull’s Blood, or Egri Bikavér as it is formally known, is one of Hungary’s most famous wines and, according to legend, dates back to 1552. Despite its long heritage, Bull’s Blood has relatively low awareness in the UK but the eye-catching and dramatic Talisman branding will help to elevate awareness of this exciting wine. Copestick Murray worked closely with Törley, one of Hungary’s oldest and most established wineries, to develop this rich and intense red wine. The luscious and bold character of this wine makes it a stylish choice and perfect accompaniment to grilled meats and hard cheeses.

Robin Copestick, Managing Director says, “We are very excited to be working in collaboration with Tesco to launch Talisman Egri Bikaver to the UK market. We have given this fantastic wine a mystical and stylish design to make it more appealing and relevant to a wider audience.”

Jennifer Shaw, Wine Buyer for Tesco says, “In line with growing trends, we are excited to be expanding our range of Eastern European wines with Copestick Murray. I’m sure the story and quality of Talisman Bull’s Blood will be popular with our customers, and we’re pleased to be able to offer more choice in this category.”

Talisman Egri Bikaver will be available in Tesco from 19th June 2017 with an RRP of £6.

Notes:

Copestick Murray has a very diverse customer base ranging from Supermarkets, National Specialist Chains, On-Line and Mail Order, National On-Trade, Wholesalers, Restaurants, Independent Retailers, and Private Clients.

The company has partners in most, major wine-producing countries and manages over 300 global products. Working closely with suppliers and customers allows the team at Copestick Murray to produce innovative and exciting product designs.

Copestick Murray offers a comprehensive range of branded wines as well as being accustomed to large own-brand supply agreements.