Furmint is Hungary’s flagship grape variety and the most important grape behind the renowned sweet wines of Tokaj, the “wine of kings and king of wines”. Furmint has been gaining more and more recognition in the UK, so we felt that now is right time to shine a light on this exceptional grape variety.

We are bringing Furmint February to the UK in 2019. For ten years, Furmint February has been organized in Hungary to celebrate the country’s flagship grape amongst trade and consumers.

Throughout the month of February, importers and retailers will be putting Furmint in the spotlight as they embark on activities such as tastings, dinners and special offers, all designed to help wine lovers in the UK taste and learn more about this grape variety.

Vision: To position Furmint as the number one choice amongst trade and consumers when considering wines from the New Old World.

Mission: Make Furmint wines popular among UK consumers and trade

Objectives: Increase awareness for Furmint grape variety and Hungarian wines among trade and wine lovers.

 Furmint Retailer of the year 2019: Announced Shortly

Win A Trip to Tokaj

On trade and Independents: WIN UK Furmint Retailer of the Year 2019

Retail and On Trade  WIN A 3 DAY TRIP TO TOKAJ

Promotional mechanism

  • 1st January

    Stock up on Furmint, design your offers. Be creative, here is your Furmint February toolkit:

    – Furmint BTG

    – Furmint on Menu

    – Any special Furmint offer/Promotion

    – Display

  • 30 January
    67 Pall Mall, Press Tasting of 20 wineries Furmint with Caroline Gilby MW
  • 1st February – 28th February
    execute the Furmint promotion (list a Fumrmint, offer it BTG, put it on the menu), engage your consumers with social media
  • 28th of February

    Judging Starts by Peter McCombie MW.

    How to win? We judge based on

    – social media posts,

    – consumer egagement,

    – BTG offer,

    – sommelier recommendation,

    – Furmint on the menu,

    – window display, any other creative promotional execution.

  • 15 March

    Winners Announced! PRIZE: UK Furmint Retailer of the Year 2019

    1st place: 3 day trip to Tokaj

    2nd place: staff dinner (max 6 people)

  • Enter competition by 28th February

Apply now

 


WIN UK Furmint Retailer of the Year 2019

#furmintfebruary19

An all Inclusive Trip to Tokaj, brought to you by WineAmore  3 days, 2 nights

Visit one of the World’s most prestigious wine region: Tokaj! Characterised by its rolling and verdant hills, has the distinction of being Europe’s first classified wine region. The thousand-year-old winemaking traditions that still remain in place today make it an obvious choice for UNESCO world heritage designation.

Meet the winemakers, visit the hundred-years’ old cellars, taste the newest and the oldest styles and discover Hungary’s gastronomy. Experience and discover the diversity of Furmint!

  • Enjoy two nights of luxury, staying at the beautiful, period-furnished suites of the 17th-century Rákóczi-Aspremont Mansion, Barta Winery’s accommodation in the Mád village of Tokaj
  • Wine like a King! Visit 6 to 8 wineries during your stay and meet Tokaj’s distinguished winemakers, taste Tokaj
  • Indulge in Hungary’s Gastronomy! Lunches and dinners all inclusive
  • Trasfer from and to Airport included
  • Discover Tokaj with Wine a’More Travel Agency’s English-speaking professional wine tour guide

How To Participate?

Prize sponsored by Wine Amore Travel.


Fall in Love with Furmint

Win Furmint Lover of the Year!

Post a selfie or picture with Furmint on Facebook, Insta or Twitter, mention #furmintfebruary19 and check in to the venue you bought your wine to win a case of Furmint.

Furmint Lover  WIN A CASE OF FURMINT EVERY WEEK IN FEBRUARY

Be the Furmint Lovers of the Year!

  • 1st February
    In-store promotions start – look out for Furmint in restaurants and wine bars
  • 1st February – 28th February
    Post on social media with your Furmint: Check-in or mention the name of the retailer/bar you bought your Furmint, make a picture and post on Facebook or Insta or tweet tweet it. Make sure you mention #furmintfebruary19
  • Every Friday in February 2019
    PRIZE: Furmint Lovers of the Year 2019
  • Enter competition from 1st February – 28th February
    No need to apply, Simply post a selfie, mention your Furmint experience on social media (Facebook, Twitter on Instagram) with the #furmintfebruary19, check in to the venue you bought your Furmint and you automatically enter the competition!

Participating wineries

All About Furmint

Caroline Gilby MW

The name Furmint has been quietly cropping up more and more on shop shelves and wine lists in the UK, but if you haven’t discovered it yet, Furmint February is your chance to see why Furmint is the next big thing in wine. This Hungarian grape variety has multiple claims to joining the ranks of great grapes. It may have originated in Hungary where it first appeared by that name in 1611. As the most important grape in the Tokaj region, it has played a key role in the reputation of the gorgeous sweet wines of Tokaji as the “Wine of kings and king of wines. One exciting thing about Furmint is its versatility.

Read more >>
Importers Include

 

Participating Retailers/Restaurants

Please check back regularly, this list constantly gets updated throughout January:

67 Pall Mall (London)
Bellita (Bristol)
Sexy Fish (London)
The Ritz Hotel (London)
Moor Hall (Lancashire)
Babbo (London)
Leroy (London)
Laithwaites Stores (14 London sites)
Ten Green Bottles (Brighton)

News

The Scottish Field
Fermenting ideas for #FurmintFebruary19
February 1, 2019

The Drinks Business
Rupert Millar: Furmint the Next Great White Variety
January 31, 2019

Drinks Retailing News
Wines of Hungary UK to Launch ‘Furmint February’ in 2019
December 12, 2018

The Drinks Business
‘Furmint February’ to be launched in the UK
December 12, 2018

Wines of Hungary UK Magazine
Tasting the Next Big Thing
December 11, 2018

Decanter
Decanter Festive Buys
Barta, Öregkirály Dűlő Furmint 2013
December 4, 2018

Apply now

If you would like to win the retailer prize (of an inclusive 3 days trip to Tokaj) and have been involved in #Furmintfebruary19 as a retailer, or a Michelin star dinner for your staff, fill in this form till the 13th March with your chance to win.

Your furmint toolkit. Which one did you use? (required)
New listingFurmint on the menuFurmint by the glassEncourage tasting: involve guests and consumers to the FF social media campaign #furmintfebruary19Other