Furmint is Hungary’s flagship grape variety and the most important grape behind the renowned sweet wines of Tokaj, the “wine of kings and king of wines”. Furmint has been gaining more and more recognition in the UK, so we felt that now is right time to shine a light on this exceptional grape variety.
We are bringing Furmint February to the UK in 2019. For ten years, Furmint February has been organized in Hungary to celebrate the country’s flagship grape amongst trade and consumers.
Throughout the month of February, importers and retailers will be putting Furmint in the spotlight as they embark on activities such as tastings, dinners and special offers, all designed to help wine lovers in the UK taste and learn more about this grape variety.
Vision: To position Furmint as the number one choice amongst trade and consumers when considering wines from the New Old World.
Mission: Make Furmint wines popular among UK consumers and trade
Objectives: Increase awareness for Furmint grape variety and Hungarian wines among trade and wine lovers.