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#furmintfebruary19

This month we were celebrating Furmint, Hungary’s flagship grape variety. First time ever, Wines of Hungary UK brought over the Furmint February Campaign from Hungary to the UK. The goal was to engage with both trade and consumers and show how versatile, palatable, complex and ageworthy Furmint can be.

The program started on 31 January with a full-house tasting at 67 Pall Mall. The event was hosted by Caroline Gilby who talked about the versatility of this grape variety. 26 wineries presented more than 90 wines from dry to sweet style.

The campaign attracted amazing media coverage throughout the month in The Buyer, The Guardian, on JancisRobinson.com.

Thank you all for your amazing support!

As part of the consumer campaign, every Friday we gave away six bottles of Furmint to a lucky winner who posted a picture of Furmint on social media with #furmintfebruary19 hashtag and tagged the retailer. Consumers love Furmint!

Apply Now To Win A Trip to Tokaj
Retailers will have until the 13th March to apply to win a trip to Tokaj. Entrants need to apply online at www.furmintfeburary.co.uk describing what they have done for Furmint in February. The winner is announced in mid-March as Furmint Retailer of The Year. Peter McCombie MW will judge retailers on their Furmint-related promotions.