The current wine cellar collection in UK Lidl stores features 15 Hungarian wines ranging from familiar grapes like Pinot Noir to obscure local varieties like Zenit and of course including Tokaji in multiple guises including sparkling, dry and sweet late-harvest wines. Customers have responded well:

by Caroline Gilby MW

There is probably more Hungarian wine sold in the UK than most consumers or trade are aware of. The country is outside the top ten suppliers to this market so data is not widely publicized and it’s expensive to buy. Hungarian government export data are simply wrong, according to one of Hungary’s biggest exporters. And one source who does have access to Nielsen data says that there are zero identifiably Hungarian sales reported in the last two years (to August 2016) in the grocery and impulse sectors.