Blue of the Danube – Trade and Press Tasting

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presents

BLUE OF THE DANUBE 2.0

BLAUFRANKISCH AND FRIENDS

CEE TASTING, LONDON, OCTOBER 2022

Exhibitors

Wineries with UK representation, wineries seeking UK representation

Grape varietals

Blaufrankisch and other indigenous Central and Eastern European black grape varieties

12 October 2022. London, United Kingdom

8 countries, 44 wineries, around 150 wines, 360 guests

2022 Objectives

Discover the most important “blue” grape variety along the Danube!

Build awareness and establish demand for Blaufrankisch and the other indigenous grape varieties among UK consumers and trade. Make the local CEE red wines available to the consumers.

Kekfrankos (Hungary), Blaufrankisch (Austria), Frankovka Modra (Slovakia) – different names for the identical grape variety throughout Central and Eastern Europe. It is one of the most popular, characteristic, and versatile grape varieties cultivated in Central and Eastern Europe.

Create an opportunity to get to know the indigenous black grape varieties and discover the versatility throughout styles and terroirs during the tasting event for the second time in the UK.

The tasting

MASTERCLASSES

I. Blaufrankisch and terroir
II. Blue grape varieties
III. Rescued from the brink – ancient, rediscovered grape varieties

COMMUNICATIONS

Press release
articles
social media, influencers
dedicated website
PR articles

WHEN?

12 October 2022
11am – 5pm

WHERE?

London, United Kingdom
Merchant Taylors’ Hall – TBC

WINES

Blaufrankisch and other CEE indigenous black grapes and blends (min 30% local grape), roses
(kadarka, rara neagra, dunaj, laska, fateasca neagra, separavi, mavrud, melnik, rubin…)

INVITEES

Importers, sommeliers, journalists, independents buyers, opinion leaders, influencers

How to participate?

An opportunity for 50 wineries to show their wines to the UK trade – importers, distributors, independents, sommeliers, and press and create awareness for Blaufrankisch and the other CEE indigenous grape varieties.

100% blaufrankisch or other indigenous Central and Eastern European black grape variety, or its blends (min 30%) red wines and roses

Winery representation: Minimum 1 person/table – preferably winemaker, imported wines could be represented by importer

Samples: 3 bottles/wines by 22 September 2022.

Additional 3 bottles of the wines in case of masterclass participation

Prices:

£760 / winery (3-6 wines)
(in case of 1, max 2 wines £550 / winery)

Please contact Zsuzsa Toronyi with your interest by 25 Augustus 2022, zsuzsa@winehungary.co.uk