Founded by Lilla O’Connor in 2014, Wines of Hungary UK, is the key project of Wine Communications, a London based wine marketing and communications agency. We represent a group of established Hungarian winemakers with ambitions to introduce their wines to the UK market and help them in building sales. Wine Communications works on both business to business and business to consumer level. We work with wine makers and assist them through each steps of the distribution channel, either with market entry strategy into the UK market to lead generation, or driving volumes with sales support communication and promotional activities. 



Zsuzsa Toronyi

Zsuzsa is a seasoned wine marketer, wine educator, also a qualified oenologist. She worked in the wine trade in Hungary as wine buyer and owned the largest WSET school before moving to London, where she headed up the European marketing communications team for a major multinational conglomerate.


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Elizabeth Gabay MW
Wine communication and marketing

Elizabeth has been in the wine trade since 1986. She became a Master of Wine in 1998 and moved to south-eastern France in 2002, and now, based between Provence and Liguria. She also works extensively with the wines of Hungary. Elizabeth is interested in indigenous varieties.

Peter Mccombie MW
UK wine trade

Peter McCombie is a New Zealand-born, English resident Master of Wine, based in London. For over 30 years, as a Master of Wine, consultant, speaker, educator, trainer, writer and judge, Peter has enjoyed promoting the wonderful world of wine, always with the aim to inspire, to clarify, to give confidence and to help people discover their own tastes and palate. Peter has fulfilled senior positions in the UK wine trade for over 25 years. He is a Co-Chairman of the International Wine Challenge and judge wine competitions all around the world.

Caroline Gilby MW
Wine development and technical support

Caroline Gilby MW is a freelance writer and consultant, specialising in Central and Eastern Europe. Prior to her career as a writer, Caroline spent seven years as a senior wine buyer at Augustus Barnet off-licences, where she became the first major buyer to import Hungarian wines to the UK.